The Kincaid Report

The Kincaid Report

Zak Kincaid Zak Kincaid

Why Video Is the #1 Differentiator in NYC Real Estate

Why Video Is the #1 Differentiator in NYC Real Estate

In New York City, competition isn’t just fierce—it’s saturated. With luxury listings hitting the market daily, high-res photos alone no longer cut it. Buyers want more than just information—they want experience.

That’s where video comes in.

A well-crafted real estate video doesn’t just show square footage; it sells lifestyle, scale, and emotion. From sweeping drone reveals to warm, guided walkthroughs, cinematic video creates an emotional hook that static media simply can’t.

Not only do listings with professional video content sell faster, but they also command more attention, more views, and ultimately—more value.

Why it works:

  • Buyers can feel the space before stepping inside

  • Agents differentiate themselves in seconds

  • Developers gain brand equity across multiple listings

In NYC’s high-stakes market, your visuals are your brand.

Want your listings to stop scrolling and start converting?

Let’s talk

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Zak Kincaid Zak Kincaid

Blog Post Title Two

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Zak Kincaid Zak Kincaid

Blog Post Title Three

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Zak Kincaid Zak Kincaid

Blog Post Title Four

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More